THE EDEN MEETING 2013, WHAT’S HAPPENED?

FG_131111_TEAMWORK_EDEN_033

 

SESSION 1: EDEN IN ACTION

The EDEN network “welcomes” EDEN accessible destinations

Session moderated by: Ms Francesca Tudini, Head of the Tourism Policy Unit, European Commission

09:45 – 10:00 The EDEN Network revealed. What has been done from 2009 till today and a brief look into the future?

Mr Xavier Lechien, President of the EDEN Association

10:00 – 10:30 EDEN Network Association Innovation Prize

Mr Valere Tjolle, Editor of Travelmole and VISTAS Ambassador

Awarder: Mr Pedro Ortún-Silvan

Presentation of the awarded projects and initiatives

10:30 – 10:45 Discussion: what are the insights the awarded initiatives bring to the network?

10:45 – 11.00 Setting up a national EDEN Network: the Dutch case

Mrs Ilse Boers, Waterreijk

 

SESSION 2: EDEN NETWORK ASSOCIATION

Session chaired by: Mr Xavier Lechien, acting President of the EDEN Association

11:30 – 11:40 Report on 2013 activities

11:40 – 11:50 Special Report on the Social Media Project, by Aivar Ruukel

11:50 – 12:00 How to join the Association

 

SESSION 3: SIGNING THE BRUSSELS DECLARATION

Session chaired by: Ms Girma Anuskeviciute, Tourism Policy Unit, European Commission

12:00 – 12:30 Brussels Declaration signing and official picture

 

SESSION 4: EDEN TALKS

Sharing ideas and projects in an informal setting

12:30 – 14:30 Intensive Peer-to-Peer informal Networking 

 

SESSION 5: EDEN CLASS

Professional development mini-workshops

14:30- 16:30 @ EDEN Network Members # Place Branding # Place Making

Session moderated by Mr Lorenzo Canova, University of Bergamo

 

Introduction, Mr Lorenzo Canova

What is tourism success? Specifically, what does tourism success mean for a destination as opposed to a destination management organization (DMO)? What is the story behind the story?

 

 

Mr Stephan Köhl, CEO Berchtesgadener Land Tourismus GmbH

Social Media as a central part of Tourism Communication to guests and tourism partners in the destination

 

Mr Mauro Carbone, CEO Ente Turismo Alba Bra Langhe Roero

Tasty, Nice, Accessible. Barolo and Truffle for all

 

Mrs Vicky Martin, CEO Heartlands Robinson’s Shaft

Heartlands: from Industrial Wasteland to World Heritage Gateway – transformation through collaboration

  

14:30 – 16:30 @ EDEN Network Project Officers # Marketing coordination # EDEN label

Session moderated by Mr Antonio Pezzano, EDEN Network Facilitator

Introduction, Mr Antonio Pezzano

A roadmap to raise international visibility of the EDEN label and to make it more credible

Mr Eduardo Santander, European Travel Commission Director

EDEN in the new ETC strategy

Presentations of project officers on effective activities of the past editions suitable to the new strategy

Questions and Discussion: a to do list for a common and coordinated action

 

 

GENERAL CONCLUSION

16:30 – 17:00 Mr Antonio Pezzano, EDEN Network Facilitator 

 A postcard from the future: a to do list of a successful and self-sustainable EDEN Network

 

 

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